In 2013, pharmaceutical company MSD and ZFF formed a three-year alliance to help poor pregnant women in Samar and Northern Samar provinces. The “MSD for Mothers and ZFF Community Health Partnership: The Joint Development Initiative” is based on the ZFF Health Change Model. The partnership in the Philippines was the first in Asia for MSD in line with the company’s “Mothers Global Giving Program” to reduce maternal mortality.
For this initiative, MSD provided a P20 million grant while ZFF gave P18.4 million. A two-year partnership program was established for 20 geographically isolated and disadvantaged areas (GIDAs). This included a two-year four-module leadership formation course and grants for health facilities and equipment. GIDAs are hard-to-reach localities such as isolated islands, and remote upland, lowland, or landlocked areas. Typically, poverty incidence and security issues are prevalent in GIDAs.