US-PS is a private sector initiative with a mission “to build on the rich and longstanding historical ties between the two nations and help to bring that unique relationship fully into the 21st century at a junction when U.S. policy interests are increasingly focused on East Asia.”
In the aftermath of the super typhoon Haiyan (local name: Yolanda), US-PS gave part of the donations it received from various groups and individuals to the Zuellig Family Foundation. The donation was used by ZFF to help 12 municipalities in Samar and Eastern Samar provinces.
Part of the fund went to relief pack distribution and then to the implementation of the “Recovery Assistance Program for Mothers” (RAP). This program supports pregnant and lactating women in seeking proper maternal and child care services in a post-disaster situation.
RAP was implemented from January to July 2014 and entailed incentives for both women and frontline health workers. Pregnant women were given money for every pre-natal check and delivery in a health facility. Health workers who tracked and recorded pregnancy cases in their communities were also given money. They got additional rewards for keeping the records updated.
In addition to these programs, US-PS funded the construction of maternal shelters in typhoon-affected municipalities in the two provinces.